Our Team
By selecting EL Auditors, you are partnering with a team of specialists who are deeply committed to your success, rather than merely hiring financial experts. Allow us to serve as your reliable guides as you pursue financial success.
By selecting EL Auditors, you are partnering with a team of specialists who are deeply committed to your success, rather than merely hiring financial experts. Allow us to serve as your reliable guides as you pursue financial success.
Chief Executive Officer, EL Auditors | Leadership in Accounting, Tax and Digital Transformation for UAE Businesses
As Chief Executive Officer of EL Auditors, I bring over 30 years of expertise in accounting, finance and higher education to our clients in Dubai and across the UAE. My academic journey began at Damascus University, where I earned my Bachelor’s, Diploma and Master’s degrees in Accounting while working as an accountant. I was later awarded a scholarship to pursue my PhD in Accounting at the University of Portsmouth, UK, which laid the foundation for a distinguished career spanning both academia and industry.
Throughout my professional life, I have held senior leadership roles, including Vice Chancellor and Dean at leading universities in the Middle East and CEO positions in the trading and food industries. These experiences have equipped me with a unique perspective on financial management, business strategy and the practical application of accounting principles. At EL Auditors, I am dedicated to delivering innovative, technology-driven solutions such as Odoo ERP implementation, VAT and corporate tax compliance and comprehensive financial reporting, tailored to the needs of SMEs, startups and e-commerce businesses.
My passion for education and research has led me to supervise Master’s and PhD students, publish books and research papers and develop training programmes for accounting professionals. I am committed to upholding the highest standards of integrity, transparency and client service, ensuring that every business we support receives clear, actionable advice and long-term partnership. At EL Auditors, we combine global expertise with local insight to help our clients navigate the complexities of finance and compliance. Whether you are launching a new venture or seeking to optimise your existing operations, my team and I are here to empower you with the knowledge, tools and confidence to achieve your business goals. Let us be your trusted advisors on the path to financial clarity and success.
Partner and Managing Director, EL Auditors | Strategic Finance for SMEs & E-commerce Leaders
As a Fellow of the Association of Chartered Certified Accountants (FCCA), holder of an MSc in Professional Accountancy from the University of London and with over 17 years of international experience, I am proud to serve as a Partner and Managing Director at EL Auditors, based in Dubai. Throughout my career, I have led finance teams across international markets in industries such as luxury retail, technology, e-commerce and logistics. This global experience has equipped me with the expertise to help businesses navigate the complexities of finance and compliance with confidence. My passion for helping businesses thrive inspired me to be part of EL Auditors, where we combine global expertise with local insights to deliver exceptional service.
At EL Auditors, we specialize in providing accessible and affordable accounting and tax services for SMEs, startups and e-commerce sellers. From VAT registration and corporate tax compliance to bookkeeping, payroll and financial reporting, my team and I are dedicated to simplifying financial management so you can focus on growing your business. What sets us apart is our ability to combine cutting-edge technology with personalized service. By leveraging innovative digital tools, we streamline operations, provide real-time insights and empower clients to make informed decisions. Drawing on my global experience, I offer practical solutions tailored to the unique needs of businesses. Transparency, integrity, confidentiality and long-term partnerships are at the heart of everything we do.
Above all, my vision is to give our clients peace of mind, knowing their finances are in safe hands. At EL Auditors, we are not just accountants, we are your trusted advisors and partners on the journey to success. Let us handle your finances so you can focus on growing your business. Contact us today to discover how EL Auditors can help you thrive.